Oracle Retail Category Management Planning and Optimization Consolidate multiple data sources into an easy-to-consume format, gaining actionable insights and. Design Optimization deals with finding the maximum and minimum of one or more objective functions by altering a set of design variables. When optimizing category pages, the natural starting point is its header tags. In the page's H1, utilize the primary keyword that is likely to.
With: Category: Optimization
|Molecular Structure of the v2.4 crack serial keygen|
|MATHTYPE 184.108.40.206 WITH CRACK DOWNLOAD PRODUCT KEY |
You can watch a thematic videoNielsen Assortment \u0026 Space Optimization
Category: Optimization - wellMandM Direct
How do you prevent this from happening? Do your research, monitor your keywords and landing pages and make sure to write unique meta data & on-page content. Also, don’t be afraid to re-optimise and experiment with your existing meta data when opening new categories. Sometimes it will take you more than one attempt to get things right.
Crawl budget concerns
Google defines crawl budget as “the number of web pages or URLs Googlebot can or wants to crawl from your website”.
One of the arguments against opening new category pages might be crawl budget consumption. For large e-commerce sites with millions of pages, opening many new category pages might come as a risk in a way that could prevent some parts of your site not to be crawled anymore or not as often.
This is a concern only for (very) large e-commerce sites which are not necessarily well-maintained from an SEO point of view. Gary Illyes from Google seems to be on our side:
In particular, a well-structured and optimised faceted navigation is vital not to run into crawl budget issues, so we recommend reading this MOZ post.
By following overall SEO guidelines and regularly checking Google Search Console and server logs, it is possible to determine if your site has a crawl budget issue.
If interested, learn more about server logs.
Internal linking equity
This is more of a real problem than crawl budget, and here is why: creating additional pages means that the internal linking equity across your site gets re-distributed. If not closely monitored, you might end up diluting it without a clear process in mind or, worse, wasting in across the wrong pages.
Here’s a great piece on how to optimise website internal linking structure.
When creating new pages, make sure to consider how your internal link equity gets impacted: needless to say that opening 10 pages is very different than opening 1000! Focus on creating more inlinks for important pages by exploring options such as navigation tabs (main and side navigations) and on-page content (remember the paragraph above?).
The rule of thumb here is simple: when approaching new category pages, don’t forget to think about your internal linking strategy.
Category pages are the backbone of e-commerce sites, hence they should be closely monitored by SEOs and webmasters. They are vital from an information architecture and internal (and external) linking point of view, and attract the most amount of traffic (beyond the homepage). By following the above tips, it becomes easier to identify opportunities where new category pages can be ‘opened’ in order to capitalise on additional organic traffic.